Work directly with Aero, the person designing and building the site.
What working together looks like
Distinctive work.
Plainspoken process.
Most complete small-business websites fall between $1,800 and $4,000.
See a free homepage concept before deciding whether to continue.
01
Selected
work
Selected work
The same template doesn’t fit
every business.
The welding study uses recovered project photography. The automotive, hospitality, and woodworking examples are fictional directions made to show range.
Fabrication / field work / Ohio
Welding
The shop and the finished work do most of the talking.Built here. Proven in the field.
Work that
holds up.
Discuss a project What changedThe work is now front and center.
Recovered photography from an earlier welding project · Project study · No performance claims
Three fictional directions
Different work calls for
different design.
These aren’t client projects. They’re practical examples of how the design can change to suit the business.
Automotive concept
Restoration and performance work, shown clearly.
Homepage direction
Hospitality concept
Dinner, drinks, and a room worth staying in.
Homepage direction
Home-service concept
Good work, explained without the sales pitch.
Homepage direction02Services
The right website to move the business forward.
Clear scope, careful design, and no unnecessary extras.
New small-business websites
A distinctive, credible home online—organized around what customers need to understand and do next.
Existing-site redesigns
A thoughtful reset when the business has moved forward but its website still feels stuck in the past.
Focused landing pages
A clear, persuasive page for one service, offer, opening, event, or campaign—without the unnecessary extras.
Mobile & usability improvements
Practical changes that make an existing site easier to read, navigate, trust, and act on from any screen.
03How it works
A visible direction
before a big decision.
The first useful step is not a sales call. It is understanding the business well enough to show you where the site could go.
- 01
Understand the business
We talk through what you do, who the site is for, and what the current experience is missing.
- 02
Create the homepage concept
I turn that context into a focused homepage concept you can see and respond to.
- 03
Refine the design together
We keep what feels right, adjust what does not, and shape the rest around the chosen direction.
- 04
Build & prepare for launch
I build the responsive site, check the details, and make sure it is ready for a confident launch.
?Practical details
Clear before anything begins.
What exactly is the free homepage concept?+
One considered homepage concept based on the information you provide. It shows what the website could become; the complete design and build are quoted separately.
What happens if I want to continue?+
If the concept feels right, I will prepare a fixed written proposal covering pages, features, timing, and payment schedule. There is no obligation to continue.
How long does a website usually take?+
Focused sites are usually planned around 2–5 weeks once the necessary content is ready. Larger redesigns may take longer, and your proposal will include a specific schedule.
What information and photographs will I need?+
A clear list of services, your existing logo or brand materials, current website details, and the strongest photos you have. I can help identify what is missing. Please never send passwords or confidential customer information through the form.
Can you work with my existing domain?+
Usually. I will review the current setup first and include any required connection work in the written proposal.
04About Aero
The person you talk to is the person making the work.
Merchant’s Web is owner-operated by me, Aero, around Lancaster, Ohio. When you reach out, you work directly with the person thinking through the design, making the decisions, and building the site.
I care about websites that feel specific to the people behind them—clear enough to be useful, distinctive enough to be remembered, and practical enough to earn their place in the business.
- Based around
- Lancaster, Ohio
- Working style
- Direct & practical
- First step
- Free homepage concept
05Start a conversation
Let’s make the website match the quality of the business.
Show me the current site—or tell me what the business needs. I’ll create a free homepage concept so you can see a practical direction before deciding on a full build.
Included in the first stepOne considered homepage concept
Prefer to give me the fuller picture?Open the guided project questionnaireAbout 8 minutes Prepared after a short conversation to make sure I can genuinely help. Full design and development are quoted separately.
No pressure. No obligation to continue.